Services marketing: people, technology, strategy
Material type:
TextPublication details: New Delhi Pearson Education 2011Edition: 7th edDescription: 681pISBN: 9788131759394Subject(s): MarketingDDC classification: 658.822 LOV Summary: The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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FMS Library
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General | 658.822 LOV (Browse shelf(Opens below)) | Checked out | 10/11/2023 | M001844 |
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Books
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FMS Library
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General | 658.822 LOV (Browse shelf(Opens below)) | Available | M001610 | |
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Books
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FMS Library
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General | 658.822 LOV (Browse shelf(Opens below)) | Available | M001200 |
The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.
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