Services marketing: people, technology, strategy
Lovelock, Christopher
Services marketing: people, technology, strategy - 7th ed. - New Delhi Pearson Education 2011 - 681p.
The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.
9788131759394
Marketing
658.822 LOV
Services marketing: people, technology, strategy - 7th ed. - New Delhi Pearson Education 2011 - 681p.
The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.
9788131759394
Marketing
658.822 LOV