Qualitative research methods in public relations and marketing communications
Material type:
TextPublication details: New York Routledge 2017Description: xi, 397 p; ill; 25 cmISBN: 9781138897687Subject(s): Corporations | Public relations--Management | Marketing research --Management | Qualitative research | Electronic booksDDC classification: 658.83
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General | 658.83 DAY (Browse shelf(Opens below)) | Available | M002431 |
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| 658.827 MAR Amul India 3.0: based on 50 years of Amul advertising | 658.827 PRO Proceeding of conference on brand management (CBM-2016) | 658.83 BER Marketing research | 658.83 DAY Qualitative research methods in public relations and marketing communications | 658.83 EAS Marketing research: concepts, practices, and cases | 658.83 MAL Marketing research: an applied orientation | 658.83 MAL Marketing research: an applied orientation |
Includes bibliographical references and index
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