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Qualitative research methods in public relations and marketing communications

Daymon, Christine

Qualitative research methods in public relations and marketing communications - New York Routledge 2017 - xi, 397 p. ill: 25 cm

Includes bibliographical references and index

ISBN: 9781138897687

Subjects--Topical Terms:
Corporations
Public relations--Management
Marketing research --Management
Qualitative research
Electronic books

Dewey Class. No.: 658.83 / DAY

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Qualitative research methods in public relations and marketing communications