Qualitative research methods in public relations and marketing communications (Record no. 2726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180210b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138897687 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | DAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daymon, Christine |
| 245 ## - TITLE STATEMENT | |
| Title | Qualitative research methods in public relations and marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 397 p. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ill: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research --Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Qualitative research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic books |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holloway, Immy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 21/09/2017 | Kushal Books | INR | 1695.00 | 658.83 DAY | M002431 | 21/03/2024 | 09/09/2017 | Books | IN589 |