from fantasy to fortune--lessons on taking any business from idea to iconic brand
Material type:
TextPublication details: New Delhi Tata McGraw Hill 2013Description: xv, 220 p. ill. 25 cmISBN: 9780071817646Subject(s): Brand name products | Branding (Marketing) | Tequila industryDDC classification: 658.827 EDE
Contents:
Strategy = choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds.
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FMS Library
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General | 658.827 EDE (Browse shelf(Opens below)) | Available | M001769 |
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| 658.822 LOV Services marketing: people, technology, strategy | 658.827 BAI Branding in a competitive marketplace | 658.827 DUN Principles of advertising and IMC | 658.827 EDE from fantasy to fortune--lessons on taking any business from idea to iconic brand | 658.827 MAR Amul India 3.0: based on 50 years of Amul advertising | 658.827 PRO Proceeding of conference on brand management (CBM-2016) | 658.83 BER Marketing research |
Suggested by Prof. Diptiranjan Mahapatra
Strategy = choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds.
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