from fantasy to fortune--lessons on taking any business from idea to iconic brand (Record no. 2145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071817646 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 EDE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Edelstein, Ilana |
| 245 #0 - TITLE STATEMENT | |
| Title | from fantasy to fortune--lessons on taking any business from idea to iconic brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 220 p. |
| Other physical details | ill. |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Prof. Diptiranjan Mahapatra |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategy = choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tequila industry |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 07/04/2014 | Bookwell | INR | 1230.00 | 658.827 EDE | M001769 | 10/07/2017 | Books | BW/1047/2013-14 |