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from fantasy to fortune--lessons on taking any business from idea to iconic brand

Edelstein, Ilana

from fantasy to fortune--lessons on taking any business from idea to iconic brand - New Delhi Tata McGraw Hill 2013 - xv, 220 p. ill. 25 cm

Suggested by Prof. Diptiranjan Mahapatra

Strategy = choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds.

ISBN: 9780071817646

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Tequila industry

Dewey Class. No.: 658.827 EDE

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from fantasy to fortune--lessons on taking any business from idea to iconic brand