Consumer behavior
Material type:
TextSeries: Prentice Hall International EditionsPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Edition: 6th edDescription: xv, 672 p. ill. 26 cmISBN: 8120312880Subject(s): Consumer behavior | Consumer behaviour | Consumers | Motivation research (Marketing)DDC classification: 658.8342 SCH | Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 658.8342 SCH (Browse shelf(Opens below)) | Available | Includes bibliographical references and index | M001526 |
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| 658.83 SHA Marketing research | 658.83 TUL Marketing research measurement & Method | 658.834 LIN Small data: the tiny clues that uncover huge trends | 658.8342 SCH Consumer behavior | 658.8343 KAZ Driving loyalty: turning every customer and employee into a raving fan for your brand | 658.83954 MEH Indian consumers: studies and cases for marketing decisions | 658.84 ALB International marketing and export management |
Gratis by Mr. Saurin Gandhi
Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are
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