Consumer behavior
Kanuk, Leslie Lazar
Consumer behavior - 6th ed. - New Delhi Prentice-Hall of India Pvt. Ltd. 2001 - xv, 672 p. ill. 26 cm - Prentice Hall International Editions .
Gratis by Mr. Saurin Gandhi
Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are
8120312880
Consumer behavior
Consumer behaviour
Consumers
Motivation research (Marketing)
658.8342 SCH
Consumer behavior - 6th ed. - New Delhi Prentice-Hall of India Pvt. Ltd. 2001 - xv, 672 p. ill. 26 cm - Prentice Hall International Editions .
Gratis by Mr. Saurin Gandhi
Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are
8120312880
Consumer behavior
Consumer behaviour
Consumers
Motivation research (Marketing)
658.8342 SCH