Advertising management
Material type:
TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Edition: 5th edDescription: xiii, 754 p. ill. 25 cmISBN: 8120312198Subject(s): Advertising | Advertising --Management | Management | Management AdveritisngDDC classification: 659.1 BAT Summary: Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 659.1 BAT (Browse shelf(Opens below)) | Available | Includes bibliographical references and index. | M002060 | |
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Books
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FMS Library
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General | 659.1 BAT (Browse shelf(Opens below)) | Available | Includes bibliographical references and index. | M001523 |
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| 659.072 JUG Advertising and public relations research | 659.1 ARE Contemporary advertising | 659.1 BAT Advertising management | 659.1 BAT Advertising management | 659.1 BEL Advertising and promotion: an integrated marketing communications perspective | 659.1 JON When Ads work: new proof that advertising triggers sales | 659.1 KAZ Advertising and sales promotion |
Gratis by Mr. Saurin Gandhi
Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
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