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Advertising management

Aaker, David A.

Advertising management - 5th ed. - New Delhi Prentice-Hall of India Pvt. Ltd. 2001 - xiii, 754 p. ill. 25 cm

Gratis by Mr. Saurin Gandhi

Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

ISBN: 8120312198

Subjects--Topical Terms:
Advertising
Advertising --Management
Management
Management Adveritisng

Dewey Class. No.: 659.1 BAT

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Advertising management