Online Public Access Catalog

Advertising management (Record no. 1929)

MARC details
000 -LEADER
fixed length control field 00859nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170101s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice-Hall of India Pvt. Ltd.
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 754 p.
Other physical details ill.
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Gratis by Mr. Saurin Gandhi
520 ## - SUMMARY, ETC.
Summary, etc. Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising --Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management Adveritisng
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Batra, Rajeev
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Myers, John G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Bill Date Koha item type Public note
          General FMS Library FMS Library 12/10/2012 Gratis INR 250.00   659.1 BAT M001523 10/07/2017 10/07/2017 Books Includes bibliographical references and index.
          General FMS Library FMS Library 16/05/2016 Gratis       659.1 BAT M002060 10/07/2017 10/07/2017 Books Includes bibliographical references and index.
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