Groundswell: winning in a world transformed
Material type:
TextPublication details: Boston Harvard Business Publishing 2008Description: xiii, 286 p. ill. 25 cmISBN: 9781422125007Subject(s): Information society --Economic aspects | Internet marketing | Online social networks --Economic aspectsDDC classification: 303.4833 CHA Summary: Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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FMS Library
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General | 303.4833 CHA (Browse shelf(Opens below)) | Available | M001083 |
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--
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