Groundswell: winning in a world transformed
Bernoff, Josh
Groundswell: winning in a world transformed - Boston Harvard Business Publishing 2008 - xiii, 286 p. ill. 25 cm
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--
9781422125007
Information society --Economic aspects
Internet marketing
Online social networks --Economic aspects
303.4833 CHA
Groundswell: winning in a world transformed - Boston Harvard Business Publishing 2008 - xiii, 286 p. ill. 25 cm
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon--
9781422125007
Information society --Economic aspects
Internet marketing
Online social networks --Economic aspects
303.4833 CHA