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Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition

By: Zeithaml, Valarie AContributor(s): Ajay | Bitner, Mary Jo | Gremler, Dwayne D. and PanditMaterial type: Text

TextSeries: Special Indian EditionPublication details: New Delhi Tata McGraw Hill 2011Edition: 5th edDescription: xxvii , 763 pISBN: 9780070700994Subject(s): MarketingDDC classification: 659.1908 ZEI

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	659.1908 ZEI (Browse shelf(Opens below))	Available		M001209

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Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition