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Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition

Zeithaml, Valarie A.

Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition - 5th ed. - New Delhi Tata McGraw Hill 2011 - xxvii , 763 p. - Special Indian Edition .

ISBN: 9780070700994

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.1908 ZEI

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Services Marketing: Integrating Customer Focus Across The Firm Fifth Edition