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Mouse merchant: money in ancient India

By: Sattar, ArshiaMaterial type: TextTextSeries: Story of Indian businessPublication details: New Delhi Penguin Books 2013Description: xxvi, 193 p. 21 cmISBN: 9780143424727Subject(s): Commerce --Directories | History | INDIA | MoneyDDC classification: 332.4954 SAT
Contents:
ch 1 Empirical framework; 1. Strategic market management : an introduction and overview; PART I. Strategic analysis. 2. External and customer analysis; 3. Competitor analysis; 4. Market/​ Submarket analysis; 5. Environmental analysis and strategic uncertainty; Case challenges for Part I; PART II. Creating, adapting, and implementing strategy. 7. Creating advantage: synergy and commitment vs. opportunism vs. adaptability; 8. Alternative value propositions; 9. Building and managing brand equity; 10. Energizing the business; 11. Leveraging the business; 12. Creating new businesses; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 15. From silos to synergy, harnessing the organization; Case challenges for Part II
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books FMS Library

 

 
 
General Stacks 		General 332.4954 SAT (Browse shelf(Opens below)) Available M003632
Books Books FMS Library

 

 
 
 General 332.4954 SAT (Browse shelf(Opens below)) Available Includes bibliographical references M002200

Suggested by Library

ch 1 Empirical framework; 1. Strategic market management : an introduction and overview; PART I. Strategic analysis. 2. External and customer analysis; 3. Competitor analysis; 4. Market/​ Submarket analysis; 5. Environmental analysis and strategic uncertainty; Case challenges for Part I; PART II. Creating, adapting, and implementing strategy. 7. Creating advantage: synergy and commitment vs. opportunism vs. adaptability; 8. Alternative value propositions; 9. Building and managing brand equity; 10. Energizing the business; 11. Leveraging the business; 12. Creating new businesses; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 15. From silos to synergy, harnessing the organization; Case challenges for Part II

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