Mouse merchant: money in ancient India (Record no. 2476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01418nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2013 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143424727 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 332.4954 SAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sattar, Arshia |
| 245 #0 - TITLE STATEMENT | |
| Title | Mouse merchant: money in ancient India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Penguin Books |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 193 p. |
| Dimensions | 21 cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Story of Indian business |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Library |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ch 1 Empirical framework; 1. Strategic market management : an introduction and overview; PART I. Strategic analysis. 2. External and customer analysis; 3. Competitor analysis; 4. Market/ Submarket analysis; 5. Environmental analysis and strategic uncertainty; Case challenges for Part I; PART II. Creating, adapting, and implementing strategy. 7. Creating advantage: synergy and commitment vs. opportunism vs. adaptability; 8. Alternative value propositions; 9. Building and managing brand equity; 10. Energizing the business; 11. Leveraging the business; 12. Creating new businesses; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 15. From silos to synergy, harnessing the organization; Case challenges for Part II |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commerce --Directories |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Money |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Public note | Bill Number | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 07/01/2017 | Bookwell | INR | 224.25 | 1 | 332.4954 SAT | M002200 | 15/02/2018 | 05/02/2018 | Books | Includes bibliographical references | BW/1097/2016/17 | |||||||
| General | FMS Library | FMS Library | 11/02/2020 | Books India | INR | 299.00 | 332.4954 SAT | M003632 | 11/02/2020 | 11/02/2020 | Books | 59173 | General Stacks |