Marketing research: an applied orientation (Record no. 2504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200322020023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2016 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 967p. |
| Other physical details | ill. |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Library |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Applied and managerial orientation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management decisions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing decision-making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research --Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 27/01/2017 | Books India | INR | 540.00 | 1 | 1 | 658.83 MAL | M002231 | 22/04/2019 | 19/04/2018 | Books | 55622 | ||||||
| General | FMS Library | FMS Library | 07/12/2017 | Books India | INR | 799.00 | 1 | 658.83 MAL | M002473 | 25/02/2020 | 16/01/2020 | 30/11/2017 | Books | 56512 | ||||||
| General | FMS Library | FMS Library | 07/12/2017 | Books India | INR | 799.00 | 1 | 658.83 MAL | M003504 | 27/01/2023 | 09/01/2023 | 30/11/2017 | Books | 56511 | ||||||
| General | FMS Library | FMS Library | 07/12/2017 | Books India | INR | 799.00 | 1 | 5 | 658.83 MAL | M003505 | 07/09/2020 | 21/03/2020 | 30/11/2017 | Books | 56511 | |||||
| General | FMS Library | FMS Library | 07/12/2017 | Books India | INR | 799.00 | 658.83 MAL | M003506 | 12/11/2019 | 30/11/2017 | Books | 56511 |