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Marketing research: an applied orientation

Malhotra, Naresh K.

Marketing research: an applied orientation - 7th ed. - New Delhi Pearson Education 2016 - 967p. ill. 28 cm

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ISBN: 9789332555693

Subjects--Topical Terms:
Applied and managerial orientation
Management decisions
Marketing
Marketing decision-making
Marketing research --Management

Dewey Class. No.: 658.83 MAL

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Marketing research: an applied orientation