ROI of pricing: measuring the impact and making the business case (Record no. 2338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415730716 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.816 LIO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hinterhuber, Andreas |
| 245 #0 - TITLE STATEMENT | |
| Title | ROI of pricing: measuring the impact and making the business case |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxon |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 220 p. |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Suggested by Prof. Diptiranjan Mahapatra |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2.The Bandwidth Tax; pt. TWO SCARCITY CREATES SCARCITY; 3.Packing and Slack; 4.Expertise; 5.Borrowing and Myopia; 6.The Scarcity Trap; pt. THREE DESIGNING FOR SCARCITY; 8.Improving the Lives of the Poor; 9.Managing Scarcity in Organizations; 10.Scarcity in Everyday Life. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Pricing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liozu, Stephan M. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 10/07/2015 | Book Plaza | INR | 1919.13 | 658.816 LIO | M002004 | 10/07/2017 | Books | Includes bibliographical references and index | 2015/CRB/2117 |