ROI of pricing: measuring the impact and making the business case
Hinterhuber, Andreas
ROI of pricing: measuring the impact and making the business case - 1st ed. - Oxon Routledge 2014 - xvii, 220 p. 24 cm
Suggested by Prof. Diptiranjan Mahapatra
2.The Bandwidth Tax; pt. TWO SCARCITY CREATES SCARCITY; 3.Packing and Slack; 4.Expertise; 5.Borrowing and Myopia; 6.The Scarcity Trap; pt. THREE DESIGNING FOR SCARCITY; 8.Improving the Lives of the Poor; 9.Managing Scarcity in Organizations; 10.Scarcity in Everyday Life.
This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p
9780415730716
Pricing
658.816 LIO
ROI of pricing: measuring the impact and making the business case - 1st ed. - Oxon Routledge 2014 - xvii, 220 p. 24 cm
Suggested by Prof. Diptiranjan Mahapatra
2.The Bandwidth Tax; pt. TWO SCARCITY CREATES SCARCITY; 3.Packing and Slack; 4.Expertise; 5.Borrowing and Myopia; 6.The Scarcity Trap; pt. THREE DESIGNING FOR SCARCITY; 8.Improving the Lives of the Poor; 9.Managing Scarcity in Organizations; 10.Scarcity in Everyday Life.
This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on p
9780415730716
Pricing
658.816 LIO