000			00528nam a22001817a 4500
999			_c4242 _d4242
003			OSt
008			210209b ||||| |||| 00| 0 eng d
020			_a978-0099505693
082			_a302.13 _bHEA
100			_aHeath, Dan,
245			_aMade to stick: why some ideas take hold and others come unstuck _cby Dan Heath
260			_aLondon _bArrow books _c2017
300			_a22 cm.322 p. :ill, ;
650			_aEntertaining as it is informative
650			_aCuriosity gaps
650			_aVelcro theory of memory
942			_2ddc _cBK