000			01183nam a22002777a 4500
999			_c3775 _d3775
003			OSt
005			20210724020025.0
008			200229b ||||| |||| 00| 0 eng d
020			_a9789353433291
082			_a658.83 _bMAL
100			_aMalhotra, Naresh K
245			_aMarketing research: an applied orientation _cby Naresh K Malhotra
250			_a7th ed.
260			_aChennai _bPearson education Ind _c2019
300			_axxiv, 955 p . : ill . : 25 cm
500			_aincluding bibliographical notes and index
520			_aExperience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
650			_aMethodology
650			_aGegevens verzamelen
650			_aMarketing-onderzoek
650			_aStudieboeken
650			_aMarketing-onderzoek
650			_adata collection
700			_aby Dash Satyabhusan
942			_2ddc _cBK _01