000			01401nam a22002537a 4500
999			_c3674 _d3674
003			OSt
005			20250125020018.0
008			191125b ||||| |||| 00| 0 eng d
020			_a9780749466312
082			_a658.85 _bDEN
100			_aDenny, Richard
245			_aSelling to win _cby Richard Denny
250			_a4th ed.
260			_aLondon _bKogan Page _c2015
300			_axix, 202 p. ; ill, ; 22 cm.
500			_aIncludes bibliographical references
520			_aSelling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to get a sale when your service is not the cheapest turn your customer into an ambassador, build a positive attitude beat the competition close a sale. This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.
650			_aSales
650			_aMarketing
650			_aEconomics
650			_aBusiness
650			_aSales &​ Selling
942			_2ddc _cJR _04