000			00619nam a22002177a 4500
003			OSt
008			180820b xxu||||| |||| 00| 0 eng d
020			_a9780385525947
082			_a338.064 _bMAN
100			_aManey, Kevin
245			_aTrade-off : why some things catch on, and others don't _cKevin Maney
260			_aNew York _bBroadway Books _c2009
300			_axv, 217 p. ; 22 cm.
650			_aTechnological innovations
650			_aConsumer behavior
650			_aCustomer loyalty
650			_aConsumer satisfaction
650			_aConsumers' preferences
650			_aBrand choice
942			_2ddc _cBK _01
999			_c2867 _d2867