| 000 | 00789nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 180209b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788126534722 | ||
| 082 |
_a658.802 _bBER |
||
| 100 | _aBerry, Michael J.A. | ||
| 245 |
_aData mining techniques: for marketing, sales, and customer relationship management _cby Birkinshaw Julian, Linoff Gordon S. |
||
| 260 |
_aNew Delhi _c2017 |
||
| 300 | _axxv, 643 p. | ||
| 300 | _aill: | ||
| 300 | _a24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBusiness enterprises | ||
| 650 | _aMarketing | ||
| 650 | _aExploration | ||
| 650 | _aData mining --Social aspects | ||
| 650 | _aSales &? Marketing, Databases &? data processing | ||
| 650 | _aData-Warehouse-Konzept | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2657 _d2657 |
||