000			01418nam a2200217Ia 4500
008			170101s2013 xx 000 0 und d
020			_a9780143424727
082			_a332.4954 SAT
100			_aSattar, Arshia
245		0	_aMouse merchant: money in ancient India
260			_aNew Delhi _bPenguin Books _c2013
300			_axxvi, 193 p. _c21 cm
440			_aStory of Indian business
500			_aSuggested by Library
505			_ach 1 Empirical framework; 1. Strategic market management : an introduction and overview; PART I. Strategic analysis. 2. External and customer analysis; 3. Competitor analysis; 4. Market/​ Submarket analysis; 5. Environmental analysis and strategic uncertainty; Case challenges for Part I; PART II. Creating, adapting, and implementing strategy. 7. Creating advantage: synergy and commitment vs. opportunism vs. adaptability; 8. Alternative value propositions; 9. Building and managing brand equity; 10. Energizing the business; 11. Leveraging the business; 12. Creating new businesses; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 1 4. Setting priorities for businesses and brands. The exit, milk, and consolidate options; 15. From silos to synergy, harnessing the organization; Case challenges for Part II
650			_aCommerce --Directories
650			_aHistory
650			_aINDIA
650			_aMoney
942			_2ddc _cBK _01
999			_c2476 _d2476