000			00571nam a2200193Ia 4500
008			170101s2002 xx 000 0 und d
020			_a0324062532
082			_a658.802 SEM
100			_aSemenik, Richard J.
245		0	_aPromotion and integrated marketing communication
260			_aMason _bThomson South-Western _c2002
300			_a582p. _bill. _c25 cm
500			_aGratis by Dr. Preeta Vyas
650			_aIntegrated Marketing Communications
650			_aMarket Communication
650			_aSales management
650			_aSales promotion
942			_2ddc _cBK _01
999			_c2370 _d2370