000 00576nam a2200193Ia 4500
008 170101s2016 xx 000 0 und d
020 _a9781786354112
082 _a658.827 PRO
100 _aIndian Institute of Technology Delhi
245 0 _aProceeding of conference on brand management (CBM-2016)
260 _aNew Delhi
_bEmerald Group Publishing Ltd.
_c2016
300 _aiii, 225p.
_c24 cm
500 _aGratis by Dr. Preeta Vyas
650 _aBranding Initiatives in India
650 _aBrands
650 _aManagement
650 _aProceedings
942 _2ddc
_cBK
999 _c2357
_d2357