| 000 | 00604nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2005 xx 000 0 und d | ||
| 020 | _a70601593 | ||
| 082 | _a658.827 DUN | ||
| 100 | _aDuncan, Tom | ||
| 245 | 0 | _aPrinciples of advertising and IMC | |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2005 |
||
| 300 |
_axxii, 7333p. _bill. _c29 cm |
||
| 500 | _aGratis by Dr. Preeta Vyas | ||
| 650 | _aAdvertising | ||
| 650 | _aBrand name products | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aIMC | ||
| 650 | _aMarketing | ||
| 650 | _aSales promotion | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2194 _d2194 |
||