| 000 | 00764nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2013 xx 000 0 und d | ||
| 020 | _a9780071817646 | ||
| 082 | _a658.827 EDE | ||
| 100 | _aEdelstein, Ilana | ||
| 245 | 0 | _afrom fantasy to fortune--lessons on taking any business from idea to iconic brand | |
| 260 |
_aNew Delhi _bTata McGraw Hill _c2013 |
||
| 300 |
_axv, 220 p. _bill. _c25 cm |
||
| 500 | _aSuggested by Prof. Diptiranjan Mahapatra | ||
| 505 | _aStrategy = choice; A brief history of tequila; Where to play; How to win; Playing to your strengths; Managing what matters; Thinking through strategy; Shortening your odds. | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aTequila industry | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2145 _d2145 |
||