000			01353nam a2200217Ia 4500
008			170101s2009 xx 000 0 und d
020			_a9788178295053
082			_a658.818 MEN
100			_aMentzer, John T.
245		0	_aSales forecasting management: a demand management approach
250			_a2nd ed.
260			_aNew Delhi _bResponse Books _c2009
300			_axv, 347 p. _bill. _c23 cm
500			_aSuggested by Prof. Diptiranjan Mahapatra
505			_a3. 1991 economic crisis : pretext for reforms; 4. Congress : the winds of change; 5. The Ayodhya agony; 6. Apologetics of vandalism; 7. BJP's moment of truth, 1996; 8. BJP and Pakistan; 10. 1999 : Lahore, fall of government, Kargil, new government; 11. The Agra gamble; 12. 2002 : Ayodhya, Godhra and Gujarat riots; 13. Chastened congress returns, 2004; 14. The India-US civil nuclear deal; 15. The spectre of corruption, 2010-2012; 16. Reforms and revivalism in retrospect.
520			_aIncorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes
650			_aMarketing research --Management
650			_aSales forecasting --Management
700			_aMoon, Mark A.
942			_2ddc _cBK
999			_c1941 _d1941