000			01134nam a2200253Ia 4500
008			170101s2001 xx 000 0 und d
020			_a8120312880
082			_a658.8342 SCH
100			_aKanuk, Leslie Lazar
245		0	_aConsumer behavior
250			_a6th ed.
260			_aNew Delhi _bPrentice-Hall of India Pvt. Ltd. _c2001
300			_axv, 672 p. _bill. _c26 cm
440			_aPrentice Hall International Editions
500			_aGratis by Mr. Saurin Gandhi
505			_aConditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.
520			_aThis sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are
650			_aConsumer behavior
650			_aConsumer behaviour
650			_aConsumers
650			_aMotivation research (Marketing)
700			_aSchiffman, Leon G.
942			_2ddc _cBK _06
999			_c1932 _d1932