000			00859nam a2200241Ia 4500
008			170101s2001 xx 000 0 und d
020			_a8120312198
082			_a659.1 BAT
100			_aAaker, David A.
245		0	_aAdvertising management
250			_a5th ed.
260			_aNew Delhi _bPrentice-Hall of India Pvt. Ltd. _c2001
300			_axiii, 754 p. _bill. _c25 cm
500			_aGratis by Mr. Saurin Gandhi
520			_aAppropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
650			_aAdvertising
650			_aAdvertising --Management
650			_aManagement
650			_aManagement Adveritisng
700			_aBatra, Rajeev
700			_aMyers, John G.
942			_2ddc _cBK
999			_c1929 _d1929