000 00589nam a2200205Ia 4500
008 170101s2011 xx 000 0 und d
020 _a9780070700994
082 _a659.1908 ZEI
100 _aZeithaml, Valarie A.
245 0 _aServices Marketing: Integrating Customer Focus Across The Firm Fifth Edition
250 _a5th ed.
260 _aNew Delhi
_bTata McGraw Hill
_c2011
300 _axxvii , 763 p.
440 _aSpecial Indian Edition
650 _aMarketing
700 _aAjay,
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D. and Pandit
942 _2ddc
_cBK
999 _c1661
_d1661