| 000 | 00717nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2011 xx 000 0 und d | ||
| 020 | _a9788131759394 | ||
| 082 | _a658.822 LOV | ||
| 100 | _aLovelock, Christopher | ||
| 245 | 0 | _aServices marketing: people, technology, strategy | |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi _bPearson Education _c2011 |
||
| 300 | _a681p. | ||
| 520 | _aThe 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters. | ||
| 650 | _aMarketing | ||
| 700 | _ajayanta, | ||
| 700 | _aWirtz, Jochen and Chatterjee | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1652 _d1652 |
||