Marketing research: an applied orientation by Naresh K Malhotra
Material type:
TextPublication details: Chennai Pearson education Ind 2019Edition: 7th edDescription: xxiv, 955 p . : ill . : 25 cmISBN: 9789353433291Subject(s): Methodology | Gegevens verzamelen | Marketing-onderzoek | Studieboeken | Marketing-onderzoek | data collectionDDC classification: 658.83 Summary: Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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FMS Library
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General | 658.83 MAL (Browse shelf(Opens below)) | Available | M003667 | |
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Books
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FMS Library
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General | 658.83 MAL (Browse shelf(Opens below)) | Checked out | 07/10/2023 | M003668 |
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Books
|
FMS Library
|
General | 658.83 MAL (Browse shelf(Opens below)) | Available | M003669 | |
|
Books
|
FMS Library
|
General | 658.83 MAL (Browse shelf(Opens below)) | Checked out | 11/10/2023 | M003670 |
including bibliographical notes and index
Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
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