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Advertising: principles and practice by Burnett, John | Moriarty, Sandra | Wells, William D. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL.
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Superbrands: an insight into 101 of India's strongest brands by Chatterjee, Aditi | Duggal, Jasmeen | Goswami, Anupam | Ravi, A. B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Gurgaon Superbrands Ltd. 2004Availability: Items available for loan: FMS Library (1) Call number: 659.10994 CHA.
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Business corporate and laws by C. L. Bansal by Bansal, C. L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel books 2006Availability: Items available for loan: FMS Library (1) Call number: 346.9407 BAN.
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Contemporary advertising by Arens, William F. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 2004Availability: Items available for loan: FMS Library (1) Call number: 659.1 ARE.
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Consumer behavior by Kanuk, Leslie Lazar | Schiffman, Leon G. Series: Prentice Hall International EditionsEdition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8342 SCH.
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