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		Advertising: principles and practice by Burnett, John \| Moriarty, Sandra \| Wells, William D. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 WEL. Place hold Add to cart (remove)

		No cover image available Indian consumers: studies and cases for marketing decisions by Mehta, Subhash C. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 1974Availability: Items available for loan: FMS Library (1) Call number: 658.83954 MEH. Place hold Add to cart (remove)

		Consumer behavior by Kanuk, Leslie Lazar \| Schiffman, Leon G. Series: Prentice Hall International EditionsEdition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (1) Call number: 658.8342 SCH. Place hold Add to cart (remove)

		We are like that only: understanding the logic of consumer India by Bijapurkar, Rama. Edition: 1st ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Books 2013Availability: Items available for loan: FMS Library (1) Call number: 339.470954 BIJ. Place hold Add to cart (remove)

		No cover image available Marketing whitebook 2006 by Business World. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Business World 2006Availability: Items available for loan: FMS Library (1) Call number: 381.095405 MAR. Place hold Add to cart (remove)

		Empire of things: how we became a world of consumers, from the fifteenth century to the twenty-first by Trentmann, Frank. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books 2017Availability: Items available for loan: FMS Library (1) Call number: 339.47 TRE. Place hold Add to cart (remove)

		Trade-off : why some things catch on, and others don't Kevin Maney by Maney, Kevin. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Broadway Books 2009Availability: Items available for loan: FMS Library (1) Call number: 338.064 MAN. Place hold Add to cart (remove)

		Hooked: how to build habit-forming products by Nir Eyal by Eyal, Nir. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin 2019Availability: Not available: Checked out (1). Place hold Add to cart (remove)

		The definitive book of branding by Kartikeya Kompella. by Kompella, Kartikeya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2014Availability: Items available for loan: FEST Library (1) Call number: 658.827 KOM. Place hold Add to cart (remove)

		Economic growth by Robert J. Barro by Barro Robert J \| Xavier sala. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice hall of india 2004Availability: Items available for loan: FMS Library (1) Call number: 338.954 BAR. Place hold Add to cart (remove)