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Marketing strategy

By: Ferrell, O. CContributor(s): Hartline, MichaelMaterial type: TextTextPublication details: Mason Thomson South-Western 2005Edition: 3rd edDescription: xx, 628 p. ill. 26 cmISBN: 8131501981Subject(s): Marketing | Strategy | Strategy- ManagementDDC classification: 658.8 FER
Contents:
Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
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 General 658.8 FER (Browse shelf(Opens below)) Available Includes bibliographical references and index M002045

Gratis by Dr. Preeta Vyas

Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold

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