Advertising and promotion: an integrated marketing communications perspective
Material type:
TextPublication details: New Delhi Tata McGraw Hill 2010Edition: 7th edDescription: viii, 1075p. ill. 23 cmISBN: 9780070144965Subject(s): Communication in marketing | Promotion | Public relations--Management | Sales promotionDDC classification: 659.1 BEL
Contents:
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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Books
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FMS Library
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General | 659.1 BEL (Browse shelf(Opens below)) | Available | Includes Bibliographical references and index | M002052 |
Gratis by Dr. Preeta Vyas
Pt 1 The Role of IMC in Marketing Ch 1 An Introduction to Integrated Marketing Communications Ch 2 The Role of IMC in the Marketing Process; The trucker; The system; The battle for New York's port; Union disunion; Setting the standard; Takeoff; Ports in a storm; Boom and bust; The bigness complex; The shippers' revenge; Just in time.
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