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		Advertising and promotion: an IMC approach by Shimp, Telence A. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2007Availability: Items available for loan: FMS Library (1) Call number: 659.1 SHI. Place hold Add to cart (remove)

		Promotion and integrated marketing communication by Semenik, Richard J. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason Thomson South-Western 2002Availability: Items available for loan: FMS Library (1) Call number: 658.802 SEM. Place hold Add to cart (remove)

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