TY  - BOOK
AU  - Kompella, Kartikeya,
TI  - The definitive book of branding 
SN  -  978-8132117735
U1  - 658.827 
PY  - 2014///
CY  - New Delhi
PB  - Sage
KW  - Competitors
KW  - Consumers
KW  - Branding
ER  -