TY  - BOOK
AU  - Bijapurkar, Rama,
TI  - Never-before world: tracking the evolution of consumer India
SN  -  978-0143423522
U1  - 330.954 
PY  - 2013///
CY  - New Delhi
PB  - Penguin
KW  - Evolution of consumer
KW  - Demand structure
KW  - Supply environment
ER  -