TY - BOOK AU - Bryman, Alan TI - Social research methods SN - 9780198755951 U1 - 300.72 PY - 2016/// CY - Oxford PB - Oxford University KW - Research KW - Methodology KW - research process N1 - Includes bibliographical references and index N2 - Social research involves creating a theory, operationalization (measurement of variables) and observation (actual collection of data to test hypothesized relationship). Social theories are written in the language of variables, in other words, theories describe logical relationships between variables ER -