TY  - BOOK
AU  - Maney, Kevin
TI  - Trade-off : why some things catch on, and others don't
SN  - 9780385525947
U1  - 338.064 
PY  - 2009///
CY  - New York
PB  - Broadway Books
KW  - Technological innovations
KW  - Consumer behavior
KW  - Customer loyalty
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Brand choice
ER  -