TY  - BOOK
AU  - Heat, Chip
AU  - Psychology
TI  - Made to stick : why some ideas survive and others die
SN  - 9780099505693
U1  - 302.13 
PY  - 2007///
CY  - New York
PB  - Random House
KW  - Social psychology
KW  - Contagion
KW  - Context effects
ER  -