TY  - BOOK
AU  - Daymon, Christine
AU  - Holloway, Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 9781138897687
U1  - 658.83 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Corporations
KW  - Public relations--Management
KW  - Marketing research --Management
KW  - Qualitative research
KW  - Electronic books
N1  - Includes bibliographical references and index

ER  -